Research and Consulting

The RP Way of research and consulting is guided by a respect for the scientific method.

We begin by listening to the client and learning about the business problem. This provides motivation for the research.

We identify relevant data sources and methods. We execute studies with care, employing a rigorous training-and-test regimen with predictive modeling projects.

Our consulting projects follow a process not that different from a formal scientific study or research report. We address basic questions:

• Why are we conducting this research? 
• Who else has conducted research like this? 
• How shall we conduct the research? 
• What do we expect to learn? 
• So, what will the research mean to management?

Areas of expertise include competitive analysis, consumer measurement (behavior, attitudes, and preferences), product pricing and brand equity, natural language processing, conversational agents, and knowledge engineering.