Getting Started with Conjoint Analysis (Fourth Edition)
Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research, Fourth Edition (2020)
A practical, no-nonsense guide to the design, execution, and analysis of conjoint studies—the latest word on conjoint measurement. We can use conjoint research to understand consumer preferences and choices in an ever-changing social and economic world.
Written by Bryan K. Orme, President of Sawtooth Software, the leading provider of conjoint systems, the fourth edition of Getting Started with Conjoint Analysis provides a comprehensive review of conjoint methods.
Cover art by Paul Klee (1879--1940), Maske Furcht [Mask Fear], 1932, 286 (Y 6), ©2005 Artists Rights Society (ARS), New York.
Electronic Version $36.00 (download, worldwide)
Paperbound $45.00 (United States only)
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