Marketing Research and
Information Services

This book represents a critical resource for marketing research professionals. Drawing upon economic research, provider and client surveys, and in-depth interviews with twenty-eight industry experts, the book provides a comprehensive review of the research and information services industry.

The book reviews industry structure, factors of production, and the information supply chain. It identifies industry trends and makes forecasts for the future.

Especially useful for service providers, the book talks about product positioning, pricing strategies, and alternative paths to success. It also points to client information needs and concerns about return on investment. It identifies buyer segments and purchasing styles.

ISBN 0-9727297-0-4 • $49.95 • 200 pages