Marketing

RP sells books through direct marketing, sending postcards, brochures, and newsletters to targeted lists of business, research, and information technology professionals. Our direct marketing database grows as our company grows. We work with authors to ensure that all relevant markets are covered.

Many students and business and research professionals visit our Web site to get information from our online glossaries and directories. As they browse the site, they are able to learn about our publication products.

RP cooperates with artists in promoting their work along with our books.

RP participates in cooperative advertising and marketing campaigns with other publishers, as well as with providers of consulting, research, and information services products.

RP is a member of the Publishers Marketing Association.