Case Studies, continued

Business cases are associated with the disciplines of business, including accounting, finance, management, and marketing. Many cases are identified with specific business problems, such as activity based costing in accounting, corporate investments in finance, total quality control in management, and pricing, new product development, product positioning, advertising, and sales promotion in marketing.

Most university business courses and many professional training programs use cases. A typical undergraduate business course might include four to eight cases. A graduate business course, on the other hand, might include twelve to eighteen cases. Some MBA programs are known to consist almost entirely of case study courses rather than lecture courses.

Business cases are associated with the disciplines of business, including accounting, finance, management, and marketing. Many cases are identified with specific business problems, such as activity based costing in accounting, corporate investments in finance, total quality control in management, and pricing, new product development, product positioning, advertising, and sales promotion in marketing.

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